The Anti-Tobacco Media Blitz
$99.95 $59.97 (40% OFF!)
Extra ATMB Poster Packs
$18.00 $10.80 (40% OFF!)
(20 posters; five of each design)
How to purchase
To place your secure order online, select the Add to Shopping Cart button, to order by phone, call (888) 386-8226, e-mail us at , or visit our Order Information page for additional information.
You can also download the order form, fill it out and fax it to (831) 462-1129.
Call (888) 386-8226 for bulk order pricing.
The Anti-Tobacco Media Blitz (ATMB)
An Anti-Tobacco Advertising Campaign for High Schools
Your students can turn the tables on the tobacco industry. The Anti-Tobacco Media Blitz (ATMB) shows them how.
This social marketing campaign for high schools combines the principles of youth development with media literacy. Students learn how the tobacco industry uses commercial advertising techniques to manipulate them. Then students appropriate those very techniques to create anti-tobacco messages for their peers.
Students are supported to:
- Write and produce anti-tobacco messages for ads, plays, audio and video dramas, and musical shows.
- Lead classroom discussions with their fellow students.
- Counter outside messages promoted by tobacco companies.
- Create an anti-tobacco social norm among their peers.
Through ATMB, students:
- Develop skills in distinguishing between facts, opinion, news, and entertainment.
- Understand the language and special effects used in advertising.
- Learn to question sources of information and look for missing information.
The Anti-Tobacco Media Blitz includes:
- a 3-ring campaign implementation binder
- a 16-minute video with five TV spots and a theatrical production of Get Me Someone Who Can’t Die
- a computer CD of six ATMB graphic ads and scripts
- an audio CD with two songs, the Smoked Out audionovela, and four audiobites
- four colorful 8-1/2 x 11 graphic ads (a poster pack of 20 posters; five of each design, can be bought separately) View posters.
The Anti-Tobacco Media Blitz was developed by the San Mateo County, California, Office of Education in partnership with the Jefferson Union High School District. It was funded by proposition 99 through the Healthy Kids Program Office of the California Department of Education.